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Tips on how to choose a reliable locksmith
Tips on how to choose a reliable locksmith
Security or protection systems for your home, workplace or car are of paramount importance to ensure peace of mind. It is impossible to predict when an emergency with a key or a lock will occur, but by considering some aspects, you can choose someone you can trust to go to for any possible trouble in this area.
The protection of the family is a fundamental aspect, hence the importance of having a well-functioning home security system, but sometimes there can be setbacks. Sometimes keys get broken, lost or locks get jammed at the wrong time. For these situations, it is best to have a reliable locksmith company to call.
It is advisable to have the number of an efficient and reliable locksmith on hand to solve the problem in the first place, especially if it is an emergency matter in the early morning or at night, and to let reliable people into the home or office, as security must be a priority.
Aspects to take into account
When choosing locksmiths in Durham, it is crucial to follow some tips that will help find the perfect professionals to call in case of an emergency or for any project that needs the support of these technicians.
The first thing to check is that the chosen company offers 24-hour service, seven days a week, all year round, regardless of whether it is a working day or a holiday.
The second necessary aspect is to verify that it is a legitimate company. It is advisable to request services from recognised sites with a high percentage of positive references from their clients, so it is recommended to check if they have a website where you can see user reviews.
Experts in various services
The third aspect is to verify that the locksmiths are certified and are experts in various locksmith systems (for homes, businesses or vehicles), such as those that can be contacted on the website Locksmith Durham, which brings together specialists in the installation of anti-bumping systems, new technology and traditional locks and cylinders.
Quality assurance is the fourth point to consider. The best locksmiths must be able to open doors without causing damage. If the latest technology is applied, doors can be opened without breaking them, which saves unnecessary costs.
In emergency situations, people without knowledge improvise to open locks and damage the system or the door, which in the end is more expensive than calling a professional, and there is even a risk of injury.
Response time is the fifth aspect to consider, especially when arriving home after an emergency call. Ideally, you should commit to a response time of fewer than 20 minutes for any point in Durham.
Clear rates
A sixth tip is to define the service rates from the beginning. Whether for emergency work or installing locks or security systems, it is important to determine with the locksmiths an estimated budget. The experts usually have well-defined costs and make estimates in advance to avoid surprises.
It is advisable to ask about all the aspects that could affect the amount to be paid, such as materials, transfers, commission, if it is an emergency. In this aspect, finding a company that doesn't charge for the transfers is, in itself, a win-win situation.
The seventh aspect to consider in this type of locksmith company is that they gain the confidence to serve as security advisors. It is vital that they recommend which systems to install, depending on the case, and indicate how to improve protection to provide more security to a family environment or a business.
Locksmith work is much more complex than you might think, as it is not only about opening doors. It is necessary to have experts who can do it in the best possible way, without damage and offering alternatives to improve security.
Once you have found the group of locksmiths that meet your requirements, it is vital always to have their details at hand, as you never know when you might need them.
Security or protection systems for your home, workplace or car are of paramount importance to ensure peace of mind. It is impossible to predict when an emergency with a key or a lock will occur, but by considering some aspects, you can choose someone you can trust to go to for any possible trouble in this area.
The protection of the family is a fundamental aspect, hence the importance of having a well-functioning home security system, but sometimes there can be setbacks. Sometimes keys get broken, lost or locks get jammed at the wrong time. For these situations, it is best to have a reliable locksmith company to call.
It is advisable to have the number of an efficient and reliable locksmith on hand to solve the problem in the first place, especially if it is an emergency matter in the early morning or at night, and to let reliable people into the home or office, as security must be a priority.
Aspects to take into account
When choosing locksmiths in Durham, it is crucial to follow some tips that will help find the perfect professionals to call in case of an emergency or for any project that needs the support of these technicians.
The first thing to check is that the chosen company offers 24-hour service, seven days a week, all year round, regardless of whether it is a working day or a holiday.
The second necessary aspect is to verify that it is a legitimate company. It is advisable to request services from recognised sites with a high percentage of positive references from their clients, so it is recommended to check if they have a website where you can see user reviews.
Experts in various services
The third aspect is to verify that the locksmiths are certified and are experts in various locksmith systems (for homes, businesses or vehicles), such as those that can be contacted on the website Locksmith Durham, which brings together specialists in the installation of anti-bumping systems, new technology and traditional locks and cylinders.
Quality assurance is the fourth point to consider. The best locksmiths must be able to open doors without causing damage. If the latest technology is applied, doors can be opened without breaking them, which saves unnecessary costs.
In emergency situations, people without knowledge improvise to open locks and damage the system or the door, which in the end is more expensive than calling a professional, and there is even a risk of injury.
Response time is the fifth aspect to consider, especially when arriving home after an emergency call. Ideally, you should commit to a response time of fewer than 20 minutes for any point in Durham.
Clear rates
A sixth tip is to define the service rates from the beginning. Whether for emergency work or installing locks or security systems, it is important to determine with the locksmiths an estimated budget. The experts usually have well-defined costs and make estimates in advance to avoid surprises.
It is advisable to ask about all the aspects that could affect the amount to be paid, such as materials, transfers, commission, if it is an emergency. In this aspect, finding a company that doesn't charge for the transfers is, in itself, a win-win situation.
The seventh aspect to consider in this type of locksmith company is that they gain the confidence to serve as security advisors. It is vital that they recommend which systems to install, depending on the case, and indicate how to improve protection to provide more security to a family environment or a business.
Locksmith work is much more complex than you might think, as it is not only about opening doors. It is necessary to have experts who can do it in the best possible way, without damage and offering alternatives to improve security.
Once you have found the group of locksmiths that meet your requirements, it is vital always to have their details at hand, as you never know when you might need them.
Baccarat Game | Rules & Strategies
1. Origins - How did the baccarat online become one of the most popular table games?As is often the case with casino games, the baccarat game dates back to ancient times making its origins difficult to determine. However, we would like to provide you with a few hints to expand your knowledge of your favourite game, so that you can shine even brighter at the fantastic baccarat card tables!
1.1. Let's start in the Middle Ages and observe the emergence of the game in its early stages. Historians report that the game baccarat appeared in Italy around the 15th century. To support their claims, they refer to the translation of the word "baccarat", which means "nothing", or "zero" in the ancient version of Dante's language. This term would therefore refer to the fact that the cards representing figures (the jack, the queen and the king) are worth zero.
This entertainment then spread to Europe, then crossed the Atlantic to reach the Americas. It is there that it will know its true apogee...
1.2. The spread of baccarat in casinos around the world. As is often the case, it was in the United States that the baccarat game became one of the most popular forms of entertainment. As early as the 1950s, baccarat casino games became a real hit with gambling enthusiasts. The table game became so popular that Ian Fleming soon wrote his famous novel "Casino Royale" in 1964, featuring James Bond, an inveterate baccarat fan, for the first time.
In the 2000's, online casino games will make their appearance, and online baccarat casinos will soon flourish all over the world!
2. The Rules - A clear and simple overview of how online baccarat worksBefore you set out to conquer blackjack's little brother, you need to learn each baccarat rule one by one. In order to help you find your way through the game, we have dedicated a section of our site to this essential aspect.
Before you start playing, please read this section carefully so that you know everything:
♣ How points are counted;♣ How bets are placed;♣ How the game is played in general;♣ More specific aspects such as when a player's third card can be drawn...As you will certainly have understood, your learning starts here: indeed, it is impossible to optimize your winnings without being able to understand in detail the way the game is structured, and the finer points of certain baccarat basics.
3. Strategies - To play online baccarat like an ace, here are the tactics to followWhat is the miracle baccarat strategy that will not only allow you to widen the gap, but also to effortlessly beat the dealer? Although there are no standard methods that you can use over and over again in online baccarat games, we'll try to give you some secrets that will help you boost your winnings at the tables. You think that there is no general system that you can really rely on. We'll prove you wrong!
3.1 Knowing the odds of winning at baccarat. Want to boost your wins against the bank? Then you need to know the odds of winning in each betting area. There are three betting areas, the banker's hand has a higher probability of winning than the player's hand. 44.61% is roughly the probability in favour of the banker. The banker always has the superiority over the player in baccarat.
3.2 Escaping the tie bet. The bet of simply betting on a tie between the house and the player may seem attractive, since it pays 8 to 1, instead of 2 to 1 for other bets. However, we strongly advise against using this option at your online baccarat casino.
This type of bet is totally to your disadvantage, and puts you at far too much risk compared to the profits that the tie can bring you. Our advice is to stick with the Player or Banker and stay away from ties...
3.3. Go through the "free games" box. As we have seen, while the rules of baccarat are accessible to all, there are several strategies that will give you a significant advantage in winning your games more regularly. Here you can try out a number of free games while learning the basic rules, including the types of bets, and the most reliable techniques!
This is one of the most effective tactics to be able to win more money once you switch to real money.
4. Our tips - 3 things you need to know to become an online baccarat casino champion. Have you looked at our strategies and now understand that there are some techniques that can help you win more? Supplement your knowledge with some additional tips. You can then play online baccarat with your eyes closed, knowing that you'll have the best possible time!
4.1. Tip 1: Know how to use your money effectivelyThere are no secrets. To win, you must first learn to manage your budget effectively. To avoid a deficit situation, learn to separate the amount of money you will use for betting from other money. You need to be thrifty in baccarat. Also remember that a specific amount of money must be preserved to pay casino fees on winning hands in the bank.
4.2. Second tip: Be patientIn baccarat, you sometimes have to wait a long time to receive the fruits of your efforts. In this sense, it is a thankless game that rarely rewards. Be patient and don't lose your temper. Avoid excessive anger. The quality of a good player is generally the ability to control oneself. This rule also applies to baccarat, and especially to baccarat tournaments.
4.3. Tip 3: Admit defeatIf you feel that you have lost too many times in a row, stop. Stubbornness will not help. It's certainly not your lucky day... So don't throw your money away and take a step back. You've lost, it's time to go home or turn off your computer. As in any game, losing is neither a shame nor a misfortune because it is just a game. Just take your chances after a while, so that you can keep a cool head and be ready to make better decisions in your games.
5. Find a suitable casino - We help you find the perfect baccarat casinoTo play baccarat under the best circumstances, the most important thing is to find the best online casinos. Unfortunately, beginners will find it difficult to analyse the operators without the help of professionals. Therefore, our reviews will help you and provide you with data on the following.
5.1. Focus on the game library to access the best games on the market. The quality of the baccarat games offered at the casino will be one of the first aspects to observe. If you like baccarat and you want to go further in your knowledge to improve your playing sessions, don't hesitate to try one of its variants! Among the most famous and profitable Baccarat variants, Punto Banco Baccarat and Railroad Baccarat should be present in the game library.
You should also make sure that the table game is available live, in a live world with filmed dealers broadcasting in real time. A great option to spice up your sessions...
5.2. Make sure you find a generous baccarat welcome bonus to use. Any self-respecting online baccarat casino should offer you a welcome promotion. Get the best sign-up bonus on the market by following the advice of our guide: it will tell you which operators have the most lucrative offers to use on the table game.
6. Questions and Answers about Baccarat✅ How to play Baccarat?In order to play baccarat well, you need to be familiar with the value of the cards, but also with the available bets. In order to know everything about how to play a game of baccarat, click here.
✅ How to win at baccarat?There are several strategies for winning at baccarat game. Between the house edge, betting odds, but also managing your bankroll, we advise you to follow our strategies by clicking here.
✅ Where to play baccarat? At which online casinos?
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Guide to learn how to play baccarat at the best online casinos
Amazon 3PL service
How to handle the logistics of products made in China?
After much research, you came up with a Chinese supplier that is aligned with all your prerequisites for product development. The process involved creating several samples, until the product was exactly the way you expected. They did the production and will soon move to the final destination.
But in the end, how do you transport that cargo from Asia to the country where your distribution warehouse is located? The idea of this text is just to show you what the shipping options are.
Before anything else, it is important to note that you have gone through the hardest part, which is finding and developing a supplier. Shipping seems complex, but it is a relatively simple part of the process of buying from China. Despite this, it is essential to pay attention at this stage, because if it is done in the wrong way it can lead to a waste of time and money.
For everything to go smoothly, it is important to understand which options fit your objectives and to choose good partners to carry out the process, if you are not proficient in the area.
Below, we share what the transport alternatives are. The choice between them will depend on the values and the time you are willing to invest to receive them. Check and proceed with your import process from China.
China to USA freight forwarder
Basically, you can count on three logistics formats for your cargo in China: courier, airfreight and sea freight.
Courier service (Courier)
This is undoubtedly the most expensive method. However, it is also the most efficient and fastest. Depending on the amount of goods you are transporting, this can be an excellent alternative.
Courier services are provided by companies such as Fedex, DHL and UPS. By contracting one of these companies you do not need to worry too much, as they take responsibility for customs services, as well as picking up and delivering the cargo directly to where it has been indicated.
In general, the documents required by the courier services are: invoice, packing list and certificate of origin. The delivery time of the products varies between two and five working days, depending on the final destination.
Air transport
Air transport is a cheaper alternative to courier services, but it also reaches the final destination quite quickly. On average, it takes between two and ten working days for your order to arrive.
Unlike the courier service, customs clearance will be your responsibility. You can either do this yourself, if you have full control of the process, or you can hire a company that understands the matter. This agent charges a fee to perform the service, but the investment may be worth it when compared to the value of your cargo.
When using air transport, you will need the following documents: invoice, certificate of origin, shipper's export declaration (SED), bill of lading, packing list, import inspection certificate and destination control declaration.
Sea freight
The third option for transporting your goods from China to the final destination is by sea freight. In this mode your orders are placed in containers and routed to the most strategic port in the destination country.
Sea freight is the cheapest of all and very popular among those who buy in China. Its downside is the delay. Your orders can take up to 60 days to reach their final destination, depending on the address.
As with the air option, you or a specialised agency needs to take care of the whole customs clearance process, as well as having to hire a company to do the transport from the factory in China to the Chinese port, and from the final port to your warehouse.
The interesting thing about this method is that you can ship, in the same container, products from different suppliers. With organisation, this allows all your items to arrive together (which is strategic, taking transport time into consideration).
If you have a freight forwarder in China, he can be responsible for receiving all the items for your company and consolidating them into a single container.
You will need the following documents for sea transport: invoice, certificate of origin, shipper's export declaration, packing list, import inspection certificate and destination control declaration.
Do I have to hire people to do this work?
If this is your first time transporting Chinese goods, we strongly recommend that you have a freight forwarder to carry out the process. This service can be contracted both in your country and in China.
By having a partner in the same country as you, communication is easier. By having an agent in Asia, you can help by accompanying the process directly with the supplier and avoid possible mistakes.
Depending on the size of the contracted company, you can have agents on both sides. This scenario is ideal, as it eliminates any problems during transport.
If your goal is to do this process on your own, it is essential to understand the import rules of each country of origin, to avoid mistakes and possible undue tax payments. As for the necessary documents that were cited during this text, here is a link with models that can be used as a basis.
I want to sell products to the United States, but I live in Latin America. Can I do it?
From the moment you find a good supplier in China, it is not necessary to limit yourself to selling these items in Latin America. Focusing on the American market is an excellent strategy for those who want to make money working with imports.
The United States is an excellent country for those who want to reach a large number of people with quality products from China. This is because Americans are the world's biggest buyers and responsible for one third of global consumption. To get an idea, in 2016 alone, they were responsible for moving $13 trillion.
Interesting to think about focusing on the country with those prospects, isn't it? The good news is that those who want to expand their horizons and sell their goods to the United States can do so with peace of mind, even if they live in Latin America.
All you need to do is open a company in the United States. In this text, we have suggested how to find a good Chinese supplier. If your goal is to focus on the US market and reach even more customers, follow the step-by-step material, taking into account the profile of the US consumer. When it comes to transporting these items to the US country, follow the advice in this text you have just read and send the items directly to our warehouse, which is located in Orlando.
After much research, you came up with a Chinese supplier that is aligned with all your prerequisites for product development. The process involved creating several samples, until the product was exactly the way you expected. They did the production and will soon move to the final destination.
But in the end, how do you transport that cargo from Asia to the country where your distribution warehouse is located? The idea of this text is just to show you what the shipping options are.
Before anything else, it is important to note that you have gone through the hardest part, which is finding and developing a supplier. Shipping seems complex, but it is a relatively simple part of the process of buying from China. Despite this, it is essential to pay attention at this stage, because if it is done in the wrong way it can lead to a waste of time and money.
For everything to go smoothly, it is important to understand which options fit your objectives and to choose good partners to carry out the process, if you are not proficient in the area.
Below, we share what the transport alternatives are. The choice between them will depend on the values and the time you are willing to invest to receive them. Check and proceed with your import process from China.
China to USA freight forwarder
Basically, you can count on three logistics formats for your cargo in China: courier, airfreight and sea freight.
Courier service (Courier)
This is undoubtedly the most expensive method. However, it is also the most efficient and fastest. Depending on the amount of goods you are transporting, this can be an excellent alternative.
Courier services are provided by companies such as Fedex, DHL and UPS. By contracting one of these companies you do not need to worry too much, as they take responsibility for customs services, as well as picking up and delivering the cargo directly to where it has been indicated.
In general, the documents required by the courier services are: invoice, packing list and certificate of origin. The delivery time of the products varies between two and five working days, depending on the final destination.
Air transport
Air transport is a cheaper alternative to courier services, but it also reaches the final destination quite quickly. On average, it takes between two and ten working days for your order to arrive.
Unlike the courier service, customs clearance will be your responsibility. You can either do this yourself, if you have full control of the process, or you can hire a company that understands the matter. This agent charges a fee to perform the service, but the investment may be worth it when compared to the value of your cargo.
When using air transport, you will need the following documents: invoice, certificate of origin, shipper's export declaration (SED), bill of lading, packing list, import inspection certificate and destination control declaration.
Sea freight
The third option for transporting your goods from China to the final destination is by sea freight. In this mode your orders are placed in containers and routed to the most strategic port in the destination country.
Sea freight is the cheapest of all and very popular among those who buy in China. Its downside is the delay. Your orders can take up to 60 days to reach their final destination, depending on the address.
As with the air option, you or a specialised agency needs to take care of the whole customs clearance process, as well as having to hire a company to do the transport from the factory in China to the Chinese port, and from the final port to your warehouse.
The interesting thing about this method is that you can ship, in the same container, products from different suppliers. With organisation, this allows all your items to arrive together (which is strategic, taking transport time into consideration).
If you have a freight forwarder in China, he can be responsible for receiving all the items for your company and consolidating them into a single container.
You will need the following documents for sea transport: invoice, certificate of origin, shipper's export declaration, packing list, import inspection certificate and destination control declaration.
Do I have to hire people to do this work?
If this is your first time transporting Chinese goods, we strongly recommend that you have a freight forwarder to carry out the process. This service can be contracted both in your country and in China.
By having a partner in the same country as you, communication is easier. By having an agent in Asia, you can help by accompanying the process directly with the supplier and avoid possible mistakes.
Depending on the size of the contracted company, you can have agents on both sides. This scenario is ideal, as it eliminates any problems during transport.
If your goal is to do this process on your own, it is essential to understand the import rules of each country of origin, to avoid mistakes and possible undue tax payments. As for the necessary documents that were cited during this text, here is a link with models that can be used as a basis.
I want to sell products to the United States, but I live in Latin America. Can I do it?
From the moment you find a good supplier in China, it is not necessary to limit yourself to selling these items in Latin America. Focusing on the American market is an excellent strategy for those who want to make money working with imports.
The United States is an excellent country for those who want to reach a large number of people with quality products from China. This is because Americans are the world's biggest buyers and responsible for one third of global consumption. To get an idea, in 2016 alone, they were responsible for moving $13 trillion.
Interesting to think about focusing on the country with those prospects, isn't it? The good news is that those who want to expand their horizons and sell their goods to the United States can do so with peace of mind, even if they live in Latin America.
All you need to do is open a company in the United States. In this text, we have suggested how to find a good Chinese supplier. If your goal is to focus on the US market and reach even more customers, follow the step-by-step material, taking into account the profile of the US consumer. When it comes to transporting these items to the US country, follow the advice in this text you have just read and send the items directly to our warehouse, which is located in Orlando.
Understanding B2B marketing
Let's not quibble about the term B2B; we already answered the question in a concrete way in our previous dossier on B2B e-commerce. To summarise, we will only use the B2B script.
Let's look at the definition of marketing, and more specifically B2B marketing. We've already explained it well in the chapter, but for those of you who missed it...
Marketing is basically about analysing and responding to consumer needs. B2B represents a commercial activity from one company to another (hence the term Business To Business). Nothing very complicated for the moment.
Things get more complicated when you start to explore the differences between B2B and B2C marketing...
B2B MARKETING VS. B2C: WHAT ARE THE DIFFERENCES?
A business and an individual are both potential customers for a marketer; however, don't assume that what works for the former will also work for the latter. Here are some of the differences that make B2B marketing so unique.
1. The motivation to buy something is different
We've all seen it at least once in our lives: your girlfriend, or maybe your friends buy a product they've just seen on a whim. Maybe you went into a shop with the sole purpose of window shopping, but came out with several purchases. In short, the individual is as regularly guided by emotion and the search for entertainment as by reason and efficiency. A company, on the other hand, normally makes its purchases on a rational basis.
2. The number of contacts changes
Whereas in B2C you often only talk to one person (the end consumer), B2B requires an exchange with several departments (marketing, management, accounting, to name but a few) at different stages of the purchasing process, often in order to validate the purchase of a service or product.
3. Orders - and prices - are not at all the same
Unless you are an individual with a passion for a range of products, buying in B2C is often a matter of buying a single product at an affordable price. In B2B, orders are often quite complex (due to the very specific needs of a company), and prices are much higher (which are often adjustable according to the company).
4. Communication must be adapted for a professional
The individual is king: this is a golden rule that must be respected at all times. However, the way to address them is not at all the same as the company (also king!). While the private individual demands special attention and emotion in the communication addressed to him/her, the professional expects to receive more detailed, more technical information...
5. Occasional purchase and low retention versus frequent purchase and long term relationship
The private individual, apart from being royalty, is also a capricious and unpredictable being who will not always buy from the same company. The opposite is also true for a company, which will seek to develop a longer-term relationship with the same structure, and will make frequent purchases... Provided that the vendor is satisfactory, of course!
6. A longer buying cycle and contract in B2B
The whole buying process in B2C can be completed in a few minutes; in B2B, the period of reflection and validation is often longer (see point 2), and the contract signed between two companies can last weeks, months or even years.
B2B MARKETING: WHAT STRATEGIES?
As we said at the beginning of the dossier, there are many strategies and techniques related to B2B marketing. We have compiled some of these approaches for you.
Account-Based Marketing (ABM)
We will start with a strategy that is relatively unknown in France: Account-Based Marketing. ABM differs from "classic" mass marketing in that it targets a key group of customers very specifically and develops a specific strategy for each of these key customers. Although not yet widely used on this side of the Atlantic, this strategy is proving in some quarters to be far more effective than the traditional strategies employed by many companies.
Marketing Automation
Ah, Marketing Automation... In a few years this term has become almost synonymous with marketing in its entirety, and many buzzwords have appeared around the subject. In B2B, due to the longer buying process, it is important to keep in touch with the customer, potentially for several months. This is where Marketing Automation comes into play, and more specifically Lead Nurturing (a technique of feeding the prospect in order to hold their attention and educate them about a product or service). With Marketing Automation, this nurturing process can be partially or fully automated.
Inbound and Content vs Outbound
Just like Marketing Automation, Inbound Marketing has become synonymous with the marketing world today, at least in B2C. In B2B, although Outbound Marketing is still a viable strategy in some activities, more and more companies are reluctant to trust the Outbound approach as intrusive and aggressive. It is therefore advised by many specialists to orientate their strategy more towards an Inbound approach by creating original and transparent content that enhances the company. Very simply, content marketing (like writing a white paper, for example).
Search Engine Optimisation (SEO)
In 2019, SEO has become critical for companies, whether they are B2B or B2C oriented. Unfortunately, Google does not help matters by constantly evolving its algorithms, forcing companies to adapt their SEO strategies at least once every year (or even more, depending on the period). The goal, however, remains the same: to reach the top spots on the first page of Google (and the other search engines, of course, but let's be honest; who doesn't use Google?).
Platformisation of media
In B2C, massive platforms like AirBnB, booking.com, Trivago, Amazon or Google have dominated the market for many years now. This evolution is confirmed by the appearance of similar platforms in B2B for some time now (for example, the famous Rungis market has had a website dedicated to connecting suppliers and wholesalers for several years). Logic therefore dictates that an increasingly B2B platform approach should be anticipated in the coming years, regardless of the sector.
Appointment Setting
Let's look at the definition of marketing, and more specifically B2B marketing. We've already explained it well in the chapter, but for those of you who missed it...
Marketing is basically about analysing and responding to consumer needs. B2B represents a commercial activity from one company to another (hence the term Business To Business). Nothing very complicated for the moment.
Things get more complicated when you start to explore the differences between B2B and B2C marketing...
B2B MARKETING VS. B2C: WHAT ARE THE DIFFERENCES?
A business and an individual are both potential customers for a marketer; however, don't assume that what works for the former will also work for the latter. Here are some of the differences that make B2B marketing so unique.
1. The motivation to buy something is different
We've all seen it at least once in our lives: your girlfriend, or maybe your friends buy a product they've just seen on a whim. Maybe you went into a shop with the sole purpose of window shopping, but came out with several purchases. In short, the individual is as regularly guided by emotion and the search for entertainment as by reason and efficiency. A company, on the other hand, normally makes its purchases on a rational basis.
2. The number of contacts changes
Whereas in B2C you often only talk to one person (the end consumer), B2B requires an exchange with several departments (marketing, management, accounting, to name but a few) at different stages of the purchasing process, often in order to validate the purchase of a service or product.
3. Orders - and prices - are not at all the same
Unless you are an individual with a passion for a range of products, buying in B2C is often a matter of buying a single product at an affordable price. In B2B, orders are often quite complex (due to the very specific needs of a company), and prices are much higher (which are often adjustable according to the company).
4. Communication must be adapted for a professional
The individual is king: this is a golden rule that must be respected at all times. However, the way to address them is not at all the same as the company (also king!). While the private individual demands special attention and emotion in the communication addressed to him/her, the professional expects to receive more detailed, more technical information...
5. Occasional purchase and low retention versus frequent purchase and long term relationship
The private individual, apart from being royalty, is also a capricious and unpredictable being who will not always buy from the same company. The opposite is also true for a company, which will seek to develop a longer-term relationship with the same structure, and will make frequent purchases... Provided that the vendor is satisfactory, of course!
6. A longer buying cycle and contract in B2B
The whole buying process in B2C can be completed in a few minutes; in B2B, the period of reflection and validation is often longer (see point 2), and the contract signed between two companies can last weeks, months or even years.
B2B MARKETING: WHAT STRATEGIES?
As we said at the beginning of the dossier, there are many strategies and techniques related to B2B marketing. We have compiled some of these approaches for you.
Account-Based Marketing (ABM)
We will start with a strategy that is relatively unknown in France: Account-Based Marketing. ABM differs from "classic" mass marketing in that it targets a key group of customers very specifically and develops a specific strategy for each of these key customers. Although not yet widely used on this side of the Atlantic, this strategy is proving in some quarters to be far more effective than the traditional strategies employed by many companies.
Marketing Automation
Ah, Marketing Automation... In a few years this term has become almost synonymous with marketing in its entirety, and many buzzwords have appeared around the subject. In B2B, due to the longer buying process, it is important to keep in touch with the customer, potentially for several months. This is where Marketing Automation comes into play, and more specifically Lead Nurturing (a technique of feeding the prospect in order to hold their attention and educate them about a product or service). With Marketing Automation, this nurturing process can be partially or fully automated.
Inbound and Content vs Outbound
Just like Marketing Automation, Inbound Marketing has become synonymous with the marketing world today, at least in B2C. In B2B, although Outbound Marketing is still a viable strategy in some activities, more and more companies are reluctant to trust the Outbound approach as intrusive and aggressive. It is therefore advised by many specialists to orientate their strategy more towards an Inbound approach by creating original and transparent content that enhances the company. Very simply, content marketing (like writing a white paper, for example).
Search Engine Optimisation (SEO)
In 2019, SEO has become critical for companies, whether they are B2B or B2C oriented. Unfortunately, Google does not help matters by constantly evolving its algorithms, forcing companies to adapt their SEO strategies at least once every year (or even more, depending on the period). The goal, however, remains the same: to reach the top spots on the first page of Google (and the other search engines, of course, but let's be honest; who doesn't use Google?).
Platformisation of media
In B2C, massive platforms like AirBnB, booking.com, Trivago, Amazon or Google have dominated the market for many years now. This evolution is confirmed by the appearance of similar platforms in B2B for some time now (for example, the famous Rungis market has had a website dedicated to connecting suppliers and wholesalers for several years). Logic therefore dictates that an increasingly B2B platform approach should be anticipated in the coming years, regardless of the sector.
Appointment Setting
After a historic rise, what is the future of golf?
A few months ago, the future of the golf season was uncertain, but soon the only question on the minds of Canadian golfers was whether there was still room on the tee sheet at their local course. The popularity of golf has grown, club sales are at an all-time high and the future looks brighter than ever.
Superintendents got the green light at the beginning of the pandemic, and golf courses across the country opened in May. As one of the first recreational activities approved by public health authorities, golf has experienced a tsunami of new interest from newcomers and those who did not yet consider themselves "golfers". In 2020, the number of rounds played across the country increased by 30% over the previous year, despite the fact that the COVID suspended the first three weeks of the season.
With so many new golfers, how will their participation in the sport change the future of golf? It's an interesting question that many observers of the sport have speculated on. Here are some thoughts on what might happen as more and more people get involved in our great sport.
Increased membership of private courses
If you are a public player, like most of us, you know how difficult it has been to get a tee time this season. As the tee sheets filled up within minutes, people were no doubt tempted by the idea of joining a private course. The private courses were still extremely busy, and lottery systems were put in place to meet the growing demand, but it was still easier to book a start at these venues. So, after a year that saw a 25% to 30% increase in rounds played across the country, the private course market, which has become increasingly competitive in recent years, could see a boom.
A new way of thinking
Golf is a sport of traditions that no one wants to break, but perhaps the new golfers will bring a new way of thinking. Golf as a more relaxed, recreational summer activity has definitely shone this year, and perhaps that's just what the sport needs - a little less seriousness. Of course we have to respect the sport, but perhaps COVID has allowed us to focus on the important things in life, and no, that doesn't include whether a polo shirt should be tucked in or not. So we all agree that it would be beneficial to be more focused on having fun on the course.
Golf stars
Tiger Woods is a household name, but when it comes to golfers, the list ends there. Golf fans may know 100 tour players by name and nationality, but the average golfer wouldn't recognise Rickie Fowler or Henrik Stenson in real life. With the golf renaissance, all that could change. Not only are people playing more golf this year, but they're also watching it on television, which means that many lesser-known professional golfers could very well become real stars.
New ways to play
If this summer has proved anything, it's that golf can be played anytime and in many different ways. Whether it's a short nine after dinner or an early morning tee time on the weekend, golfers from beginners to seasoned pros are flocking to the courses. What does this mean for next year? With the advent of short game and nine hole courses, golf can move away from the standard 18 hole course and, like the dress code, loosen up a bit. Want to play six holes after 6pm? No problem. Courses will have to adapt to these changes and perhaps introduce flexible fee arrangements, but they will happily do so if it brings them more profit.
Golf Belek Turkey
Superintendents got the green light at the beginning of the pandemic, and golf courses across the country opened in May. As one of the first recreational activities approved by public health authorities, golf has experienced a tsunami of new interest from newcomers and those who did not yet consider themselves "golfers". In 2020, the number of rounds played across the country increased by 30% over the previous year, despite the fact that the COVID suspended the first three weeks of the season.
With so many new golfers, how will their participation in the sport change the future of golf? It's an interesting question that many observers of the sport have speculated on. Here are some thoughts on what might happen as more and more people get involved in our great sport.
Increased membership of private courses
If you are a public player, like most of us, you know how difficult it has been to get a tee time this season. As the tee sheets filled up within minutes, people were no doubt tempted by the idea of joining a private course. The private courses were still extremely busy, and lottery systems were put in place to meet the growing demand, but it was still easier to book a start at these venues. So, after a year that saw a 25% to 30% increase in rounds played across the country, the private course market, which has become increasingly competitive in recent years, could see a boom.
A new way of thinking
Golf is a sport of traditions that no one wants to break, but perhaps the new golfers will bring a new way of thinking. Golf as a more relaxed, recreational summer activity has definitely shone this year, and perhaps that's just what the sport needs - a little less seriousness. Of course we have to respect the sport, but perhaps COVID has allowed us to focus on the important things in life, and no, that doesn't include whether a polo shirt should be tucked in or not. So we all agree that it would be beneficial to be more focused on having fun on the course.
Golf stars
Tiger Woods is a household name, but when it comes to golfers, the list ends there. Golf fans may know 100 tour players by name and nationality, but the average golfer wouldn't recognise Rickie Fowler or Henrik Stenson in real life. With the golf renaissance, all that could change. Not only are people playing more golf this year, but they're also watching it on television, which means that many lesser-known professional golfers could very well become real stars.
New ways to play
If this summer has proved anything, it's that golf can be played anytime and in many different ways. Whether it's a short nine after dinner or an early morning tee time on the weekend, golfers from beginners to seasoned pros are flocking to the courses. What does this mean for next year? With the advent of short game and nine hole courses, golf can move away from the standard 18 hole course and, like the dress code, loosen up a bit. Want to play six holes after 6pm? No problem. Courses will have to adapt to these changes and perhaps introduce flexible fee arrangements, but they will happily do so if it brings them more profit.
Golf Belek Turkey
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